“Whitelabel” is a common term in the gambling industry, but if you are a newbie in this field, probably you’re wondering what a Whitelabel is and why this word is the favorite in the gambling world.

Your doubts will be off after reading this explanation and you will be able to enjoy all the advantages of this after knowing them better. Let’s start!

What is whitelabel?

It is a business model where 2 companies agree a collaborate to sell the same products. How does this collaboration work? The first company produces a product or a service and it allows other corporations to use them using another name and brand.

In other words, the second company produces a copy of the product called “whitelabel”.

Why they are so popular in the gambling industry?

Whitelabels provide more confidence to players because usually the owners of the original betting site are the biggest in the market and they have a lot of experience which means people trust them and the “copy” of this important brand has the same quality and are supported by them.

Another important factor is that it is very difficult to start operating and build the best bookmaker by yourself. So, what do people do? Opening a whitelabel, the company they contacted will configure the features they want in the account for them without getting crazy for the licenses, the odds…

Advantage of using it

Many bettors can’t bet on the original exchange, sportsbook, or casino for many reasons: the company is not allowed to operate in the country of their residents or it is very expensive for them. So, here is where the whitelabels make magic!

-They are an alternative for people who can’t use the primary bookies.

-They are cheaper to use than the main sportsbook/exchange.

-Whitelabels have the same features, odds, and liquidity.

-You will bet safely because these whitelabels have licensed to operate and have a lot of experience in the field.

 

Where to find them?

If you check deeply, you will find a lot of whitelabels options, but one of the most popular are: Orbitx and Fair999 both copies of Betfair, the most famous bookmaker and the world’s largest sports betting exchange.

For its characteristics players want to open a betting account there and the best way to get it is using the different options that the best betting agent has for you.